Tag: Chetan Bhagat
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The Bhagat Brandwagon
(Published in the Business Standard, August 21, 2012; this is a slightly longer version) It took the much-praised (and occasionally maligned) Chetan Bhagat just one bestseller to become a character in his own stories. He is already famous in One Night @ the Call Centre, returning from a talk at IIT Kanpur about his book. […]