Tag: brand

  • The Bhagat Brandwagon

    (Published in the Business Standard, August 21, 2012; this is a slightly longer version) It took the much-praised (and occasionally maligned) Chetan Bhagat just one bestseller to become a character in his own stories. He is already famous in One Night @ the Call Centre, returning from a talk at IIT Kanpur about his book. […]