The BS Column: Dial B For Bestseller

The author of a successful campus novel gets the plot of his second bestseller off a beautiful woman, whom he meets in a conveniently empty train compartment. The story she tells him is about six friends who work at a call-centre, and a night in their lives that changes everything. The resolution is provided by God via a key phone call. This, slightly summarised, is the synopsis of Chetan Bhagat’s second runaway bestseller, One Night at The Call Centre.

I emailed the uncut synopsis from Bhagat’s website to a publishing insider I know. He was told nothing about the author’s first book, the bestselling Five Point Someone, or about Bhagat’s considerable brand equity.

The publishing veteran responded with deep scepticism: “The characters are fine, call centres are a decent, in-the-news setting. But the writer meeting a beautiful muse—give me a break. And God on the phone? That would get tossed from any Creative Writing 101 class. Tell him to rewrite and stick with the voices, or he doesn’t have a prayer.”

One Night at the Call Centre sold 70,000 copies in the first week of its launch, and still heads bestseller lists. There are two ways to read the moral of this story: one is to say that the critics, including my publisher pal, know nothing, and the other is to look at the story that Indian bestsellers have to tell.

It’s almost too easy to set up an opposition between literary writing and Bhagat’s attempts. The 31-year-old IIT and IIM graduate does it himself, stressing ad nauseum that he’s the champion of the common man, out to write popular books for the “non-reader”, not “boring”, literary novels.

From the critic’s perspective, his two novels read like promising first drafts, untouched by any editor’s hand. I’ll believe it’s God calling at the end of ON@CC, because no one else but the Supreme Deity could have got through so easily to a call centre helpline. More than Five Point Someone, ON@CC is messy: the humour is clunky, the plotting shaky and more happens in 24 hours than is plausible. The critics who see a lack of lasting literary merit in Bhagat’s works are perfectly correct.

But there’s good reason for readers to love Bhagat’s work. His books retail at the right price point for “timepass”, the characters are immediately identifiable and the writing is fast-paced, smooth and undemanding. He writes for a generation that sees very few reflections of its aims, heartbreaks and language in contemporary literature.

Go back to a few of the milestones in IWE history, and you’ll see another pattern. Rushdie’s Midnight’s Children lives in the minds of the larger reading public not because of its literary qualities, but because Rushdie scored a significant success on the global stage. Arundhati Roy’s Booker win consolidated writing as a respectable, potentially middle-class occupation—though given Roy’s iconoclasm, I’m pretty sure she wasn’t looking to be a role-model for the bourgeoisie! Pankaj Mishra has a telling anecdote in Butter Chicken from Ludhiana where his admission that he is a writer is evaluated—and judged to be respectable–not by the content of what he writes, but by the potential advances and royalties he might receive.

The great home-grown Indian bestsellers have all spoken to a section of the Indian reading public that’s used to being left out of the literary discussion. Anurag Mathur’s The Inscrutable Americans, one of the longest-running bestsellers in the local Indian market, spoke for those homesick in the Land of Hope and Supermarkets in a way that more sophisticated travelogues could not. Shobha De’s novels are incorrectly seen as “socialite” accounts. They’re actually written for an audience who stands at the window of the socialite world, tempted and fascinated by what they see, but resigned to the fact that they’re on the outside. And for all the surface glitz, De’s novels champion classic values: conventional marriages, happy families.

What Chetan Bhagat did, in both his novels, is to address the great Indian middle class with tremendous ease. I’d argue that Sudeep Chakravarti did it better in Tin Fish, a work of fiction set in the boys’ boarding school world of a few decades ago, or that Jaideep Varma captured the grind and heartbreak of an office more realistically in Local, to name just two contemporary writers who seem to be both adequately literary and adequately popular.

But Bhagat’s more simplistic formula has been rather better marketed. He gets away with sloppy work because of the lack of competition in the popular fiction market. If you’re looking to raise the standards there, you need more writers like Bhagat, not fewer. Oh, and better editors. Please.

(Carried in Speaking Volumes, Business Standard, on November 22, 2005)


  1. Thanks for sharing your views with us on the phenomenon of Chetan Bhagat. I agree with you that we need more writers like him. With more writers, the competition will force everyone to raise the bar. Of course, we need better editors all the time.As I see it, what a writer like Chetan is doing is writing books that cater to the reading fancies of a large group of people, a niche. His first book was for Engineers–see the IIT background. The second one is for the call centre execs. India is the land of call centre execs these days. No wonder it has sold 70,000 copies. That is definitely a super bestseller from the Indian standards.Not everyone writes for literary recognition. There are so many brand names in our Hindi pulp fiction world. They sell lacs of copies! I guess Chetan is trying to do te same in English.

  2. I think there are two kinds of writers – those who write for themselves and those who write for a notional audience. No value judgement there — as a reader all I really care about is what I get from the work. But on the latter category: most Indian writers who are “visible” in the West are writing for a Western audience or for an Indian elite, not for the “common man”. And the literary-critical complex, as is the case for other literary forms in other places and times, is self-referential and self-fulfilling. Hence the easy characterization of a Bhagat or a De as lowbrow entertainment, another sub-niche of genre fiction. The labels make it hard to gauge the real quality of the writing from a review.

  3. Dear Admin,I am looking for some good potential sites like yours for link exchange. I reviewed yoursite and found that, in SEO perspective your site is Perfect. Also, this wouldbe a great resource for my visitors.I would request you to consider adding our website in your links.The site I would like to suggest for inclusion is..http://www.forexfreedownload.comHere is the detail of the site..Title : Forex DownloadDescription : An automated forex trading software for all forex trading needs.Url: Your links will be added here after your approval. assure you both of us would be equally benefitted by this linking method.Thank you very much for your time and support. I look forward to hear from you soon!Best Regards,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s