The Babu used to think that “pre-approved” was a term used in conjunction with “credit card” or “home loan”. Turns out that there are “pre-approved” books as well (* From the Daily Telegraph). It’s called the art of blurbing, though America, home of the euphemism, knows it as “advance praise”–but the Babu prefers Pico Iyer’s sly term, jacketeering.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s